How I can help
Does your brand need work? Is your content strategy falling short? Are people tuning out your social posts? Do you spend ages find the words to tell your story?
I’m a resourceful writer with 15 years’ experience in the sustainability and regenerative leadership space. I’ve lead award-winning campaigns, worked with some of the world’s best-known brands and created everything from 100-page reports to one-minute scripts.
So if you’re working on something that matters, I’d like to make sure you’ve got the right words for the job.
Recent projects
VIVOBAREFOOT
Walking the talk on regenerative business
I’ve been working with BCorp-rockstar Vivobarefoot to tell their regenerative story for five years. Provocatively honest, their annual integrated impact report tells the truth about what it takes to create real, lasting change.
AESOP
Iconic skincare brand reports on sustainability
Known around the world for the quality of their formulations and the integrity of their tone of voice, it’s been a pleasure to write Aesop’s last two impact reports.
BLOOD TYPE PLASTIC
Award-winning campaign communicating the health risks of plastic
Research found that most of us have plastic in our blood. I led on copywriting and creative for this campaign, including this animation, voiced by Stephen Fry. The Guardian ranked our work as one of 10 most impactful stories of 2022.
COMMON SEAS
Global social enterprise designing upstream solutions to the plastic crisis
Common Seas partners with businesses, governments and citizens from around the world to tackle plastic. I worked with Common Seas for five years, writing web copy, articles, scripts, toolkits, presentations, pitches and more.
Happy clients
Nick Nevett
Vivobarefoot
“Lucy is a thoughtful, thorough and passionate copywriter, engaging with the subject matter and creating a meaningful narrative as a result. I started working with Lucy in 2021 on a project focussed on regenerative business and would highly recommend her work.”
Darren Chadwick
Brite Green
“Lucy has worked with us on a number of sustainability reports. She has quickly become a trusted member of the team, drawing out insights and a clear narrative for the reports, bringing the best out of other team members and making the sometimes stressful process of reporting easy and rewarding for our clients’ teams. Her knowledge and passion for sustainability shine through in her approach and her wonderful writing.”
Kaying Lau
H&M
“Lucy’s creativity and ability to explain complex ideas simply has been a tremendous asset throughout this process. She was an absolute joy to work with, and I look forward to doing so again!”
Ellie Eversett
Aesop
“Lucy has been the perfect partner in creating the annual Aesop Impact Report. Her superpower of writing talent as well as sustainability expertise makes for an engaging and accountable approach to our reporting.”
Hermione Taylor
DoNation
“Lucy was a real joy to work with – passionate, concise, and incredibly focused. If her words excite our audience as much as they excited us, then we’ll be winning! I’d highly recommend her.”
The nature and climate crises are rapidly escalating, and no-one’s coming to save us.
It’s important we’re honest about the challenges we face, without – for a second – believing that change isn’t within our grasp.
At the moment, we face a battle of narratives: ‘how it is’ versus ‘how it could be’.
We need more and better stories about what’s going wrong, and how we’re making it right.